Websites

COMPREHENSIVE WEBSITES FOR FLOORING RETAILERS

First impressions can either make or break a sale. With many potential customers searching online for flooring, it is essential that your business conveys a professional image online. A well designed website speaks volumes about the quality of service and products that customers can expect from your flooring business.

With ifda, we build a fully customized website. We have relationships with the manufacturers you do business with, so we have all the graphics, logo's and copy points at our finger tips.

You get EVERYTHING listed below with our program.

*SEO - Search Engine Optimization

Search Engine Optimization involves creating search engine friendly content for your website and building up the code on the back end of your website to respond to search terms that relate to your industry. It also includes a detailed Google places page. Many retailers are being duped into paying for this monthly. This can be done ONE time for our industry and revisited every 6 months or so. Don't pay too much!

**Website Analytics

IFDA utilizes analytics to monitor SEO rankings and website visitor behavior trends for our website customers. Ongoing website analytics provide measurable results that arm your flooring business with key information about your target market. Based on findings, content and design adjustments can be made as needed to ensure that your flooring store website continues to perform at an optimal level over the long-term.

***Monthly Website Maintenance

Our program is turnkey! We do it ALL. You don't have to learn to maintain your site through complicated portals or dashboards. One phone call and your request is normally taken care of within 12 hours.

Email & Video Marketing

If you have advertised with direct mail, you will grasp email marketing quickly. You choose your criteria in much the same way. You choose females, home owners, incomes of 60k or more within a radius of your store or by specific zip code. We own a national database of opt in email addresses. Ifda has the most affordable email marketing program period. The ad or video will link to your website. We provide a statistics report after the blast detailing the number of recipients who opened and viewed the ad, and the number of people who clicked through to your website. On average, we experience about 3000 opens and 300 click throughs. Email marketing has become so popular, we started another business called Video Business Mail. We have many other industries now taking advantage of this affordable type of advertising.

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Remarketing

The newest and most innovative and INEXPENSIVE way to market on the internet!

Remarketing RECAPTURES the interest of potential customers who have already expressed interest in Flooring by visiting your website. We tag each of your website visitors computer with a cookie and follow them around on the internet within the Google ad cents network ( 90% of commercial websites) with a targeted campaign which consists of 8 different banner ads. We set regional parameters so only visitors within your area are marketed to.

If you are interested in remarketing to those who visit your website this is ideal for your business. You only pay if the potential customer clicks the ad! You are supplied monthly reports on how many impressions and click throughs you receive. Coupled with email marketing your reach expands exponentially! You'll make thousands of impressions to your current group of visitors each month while driving an additional 300+ new unique visitors each month through your email blast! This increases your audience by over 3000 new potential customers a year. A small investment goes a very long way!

View Banner Ads Examples

Preferred Customer

The preferred customer program is designed to encourage your prospective customers to give their email addresses by signing up for a chance to win a trip each month.

While we handle the creative and deployment of a monthly newsletter, and we reward a monthly vacation on your behalf, your email addresses are stored in a workable database!

See Example

Pay Per Click Management (PPC)

With PPC, the goal is to land within the top 3 spots on the return page in the area called the “sponsored” section. The area to the far right is also a sponsored section, but we have learned landing over there is no benefit. We set your budget based on the size of your market and the desired time you want to dominate the keywords in your market. Call to discuss how we can get your company within the top 3 positions. We know how!

eCirculars

You've done it! You realize the internet is a shopping destination. You've spent hundreds even thousands of dollars developing your website. But now what? Your on sale page is bare, if you even have one. But, isn't this why you put up a website in the first place?

To ultimately end in more sales? Ifda creates virtual ads for your websites. Single page*, or multipage. Its affordable and easy. Call now and we'll create one for you!

View eCircular Example