AFFORDABLE ADVERTISING SOLUTIONS
Despite the economic challenges of the past 3 years, the big box stores have grown their market share. For many years, independent retailers were content to advertise very little or not at all. Now, with a more challenging business climate that strategy is no longer an option. We have all heard the saying, “Insanity is defined as repeating the same behavior expecting a different result.”
During these challenging times, the big box stores have increased their advertising by over 50% while many independent retailers have eliminated advertising altogether. In a recent interview with floor covering weekly, Jeff Striegel, President and CEO of Elias Wilf stated, “You won’t be competing with another floor covering store. The guys our dealers are competing with are marketers.”
Unlike other ad agencies, ifda understands the day to day rigors associated with running your business. Because we are exclusively dedicated to flooring retailers, we can help you wade through the many advertising options, streamline your spending and increase traffic to your store.
Because we have existing relationships with printers, newspapers, direct mail vendors, etc. we are a full service agency with tremendous buying power. We have the industry knowledge as well as the marketing expertise to build your brand by managing your campaign from conception to completion to include creative, media negotiation, scheduling and logistics. We explore your business so that we can tailor marketing strategies to ensure the best return on your investment.
Hire us as your in-house advertising agency. Don’t just inform your customers with traditional advertising, ENGAGE your customers with professionally designed campaigns managed and executed by ifda!