Target a custom audience in a relevant location with video advertising on YouTube.
Optimization: Campaigns are optimized for Video Completion Rates.
Campaigns are based on a CPV (Cost per View) model.

TARGETING:

Interests: Ads can be served to users who are pre-defined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors. Demographics: Ads are served to specific demographics based on gender, age, income level, educational status, and parenting status. Geography: Ads are served to a custom geography with zip code level targeting.
YouTube Views

A YouTube View is counted when someone watches a complete ad that’s 11-30 seconds long, someone watches at least 30 seconds of an ad that’s more than 30 seconds long, or someone interacts with the ad.

Platform
Placements

YouTube.com
85% of U.S. internet users log on to YouTube weekly.

Source: Statista.com

TrueView
Ads are TrueView in-stream, skippable after 5 seconds.

Creative

Length: :15 or :30

Minimum Bitrate: 2200 kbps

File Format: MP4 only

File Quality: 1080p (1920×1080)

Note: The cost is the same for :15 or :30 second ads.